Frankfurt am Main, Germany, September 4, 2025. Under its new brand name AUMOVIO, Continental’s Automotive group sector will unveil a head-up display (HUD) that replaces the mirrors previously necessary for projection with an innovative 3D display at the international IAA Mobility trade fair in Munich from September 9 to 12. The future independent technology and electronics company has reduced the required installation space by up to 50% compared with conventional HUDs. At the same time, the spatial impression of the content displayed on the windshield, as well as the size of the visible area, has been vastly improved. In particular, the augmented reality (AR) content benefits from even morerealistic integration into the field of view.
The system can be scaled across multiple vehicle models, since the image output uses intelligent algorithms to take into account vehicle-specific windshield characteristics such as tilt angle and curvature. Software-assisted image optimization also results in significant cost savings for vehicle
manufacturers, as custom-made mirror elements tailored to specific model series are no longer required.
With the mirrorless AR HUD, we’re setting new standards in terms of field of view, depth perception and installation space. It’s a prime example of our long-standing expertise in system integration, allowing us to achieve significant improvements in the user experience for both end users and vehicle manufacturers,
Pavel Prouza, head of the User Experience (UX) business area at AUMOVIO.
Using eye tracking, the system displays a different image for each eye, creating the impression of depth. This allows distances from 0.6 to 80 meters to be shown on a 15° x 8° display area and beyond, which roughly corresponds to three lanes inthe driver’s direct field of vision on the windshield.
The AR Creator software solution from AUMOVIO, which is a fundamental component of the system, is responsible for the intelligent visual positioning of navigation, traffic and driver assistance information. It processes sensor data and compensates for movements of the vehicle and virtual objects to generate the augmented HUD display. All of the system components are based on established technologies, which enables highly efficient development cycles for automotive production.
To ensure that future HUD solutions can dispense with mirrors completely and enable software-supported image output, AUMOVIO is working with California-based technology company Epitone and its strategic partner SOLUM. Epitone specializes in state-of-the-art 3D AR display solutions and provides the basis for thesystem’s image output with its mirrorless display technology.
By combining AUMOVIO’s extensive experience as a system integrator and large-volume manufacturing specialist with Epitone’s innovative mirrorless 3D display technology, the partners have created an innovative solution that offers numerous advantages for automotive manufacturers and end customers alike.
AUMOVIO will be present at the international IAA Mobility trade fair in Munich from September 9 to 12, 2025 (with a press day on September 8). Visitors will be able to experience cutting-edge technology highlights for the mobility of tomorrow at the AUMOVIO booth (hall B1, booth B01). Presented as a near production demonstrator installed in the vehicle, the mirrorless AR HUD can be experienced hands-on in an outdoor area close to the AUMOVIO exhibition booth.
Matthias Krempl
Media Spokesperson User Experience
+49 941 790-94648