For the purpose of statistical evaluation, we obtain information about your use of our website in order to improve our website and its functionalities on this basis. However, no Personal Data is transmitted or stored that can be used to identify you as a user.
For this purpose, we use the analysis tool Google Analytics provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google") on our website. This tool supports us in analyzing the traffic to and on our website. For this purpose, Google collects various information about your visit of our website like for example your IP address, a User or Client-ID applied to you, your first visit to the website, your click on a link to a new domain, your scrolling to the end of the website, the viewing of a video, the length of stay on the website, internal searches on the website, country and city [latitude and longitude] from where you access the website, device information [brand, model], screen resolution, browser and operating system information. This data is evaluated by Google in order to create reports, which may include, among other things, statements about your length of approximate geographical origin, origin of visitor traffic, exit pages and usage processes.
Information that Google generates about your use of our website is regularly transmitted to data centers in the USA and stored there. If you are using our website within the EU, the data collected by Google Analytics is first send to a Google data center in the EU, where the IP address is analyzed in terms of longitude and latitude and associated information and then deleted before the collected dataset is transferred to other Google data centers, possibly outside the EU, for further analysis. This function ensures the anonymization of the Personal Data before any data is stored and processed within the framework of Google Analytics, so that a clear determinability of your person by Google is excluded.
As part of Google Analytics, we also use the Google Signals extension, which enables tracking across multiple devices. For this purpose, Google uses the Personal Data of users who are logged into a Google service at the same time when visiting websites and have activated the "personalized advertising" option in their Google account settings (https://adssettings.google.com/authenticated).
In Google Analytics, interactions with you as a visitor to our website are primarily recorded with the help of cookies. These cookies are used to store non-personal data and are not made accessible in browsers across domains. These cookies are only activated if you provide your consent in the cookie settings of our website. If you do not provide your consent for the use of cookies, Google Analytics will try to fill the resulting data gaps through AI-based extrapolation based on models using known user data.
The legal basis for the processing of your Personal data within the framework of Google Analytics is your consent in accordance with Art. 6 (1) p. 1 lit. a GDPR, which we also obtain via the cookie settings [link] of our website. Hence, if you do not provide your consent to the activation of the Google Analytics cookies, you also do not consent into the processing of your Personal Data in general and no processing in google Analytics will take place.
Data Processing Agreement
We have concluded a data processing agreement with Google for data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Personal data transferred to data centers in the U.S. is processed by Google LLC, 1600 Amphitheater Parkway Mountain View, California 94043 and its subsidiaries as sub-processor of Google. Google LLC is certified under the EU U.S. Privacy Framework. Against this background, an adequate level of data protection is assumed and the transfer of Personal data by Google is permitted based on Art. 45 (1) GDPR.
Revocation of your Consent
You can withdraw your consent to the processing of your Personal Data within the framework of Google Analytics at any time with effect for the future as follows:
- Revocation via our Cookie Settings
You can deactivate the processing of your Personal Data within the framework of Google Analytics in the cookie settings of our website and thus withdraw the consent you have given to the processing of your Personal Data in connection with Google Analytics.
- Deactivation of Google Analytics by Browser add-on
You can deactivate Google Analytics by installing a small program, a so-called browser add-on, which you can download from the following address: https://tools.google.com/dlpage/gaoptout. The add-on prevents your Personal Data from being evaluated in Google Analytics. However, the use of the browser add-on to deactivate Google Analytics does not prevent Personal Data from being sent to our website or other web analysis services.
For more information on how Google Analytics handles Personal Data, please refer to Google's Google Analytics Privacy Notice.